SEO On Page Optimization Services
What is Onpage SEO?
Onpage SEO is an important activity to enable your website to attain better ranking and visibility in search engines results pages (SERPs). This is accomplished by using certain technical and content based tools such as Meta tags, HTML code, keyword density, keyword placement and other aids.
We deliver onpage SEO that involves latest strategies to improve the website’s ranking in SERPs as per keywords. This is important from the point of view of better rankings as well as for a successful internet marketing campaign.
Our onpage SEO service is accompanied with keyword research and selection, meta descriptions tags, keyword density, meta titles, meta descriptions, heading tags, alt tags, breadcrumbs, RSS feeds, Schema Markups, site maps and much more.
Check out the following to have a better understanding of the onpage services we provide:
- What is keyword research?
This is the core activity of the SEO process which deals with finding the keywords or the search terms people use in search engines. SEO professionals are involved in the task of keyword research which help in better rankings on search engines. The keyword list can be further expanded or similar terms can be used to improve ranking. Keyword Planner and Google Adwords are some of the prominent tools to generate keyword ideas.
- What is Keyword Density?
Keyword density is the percentage of times a particular keyword is appearing on the webpage as compared to the total number of words. Basically it is the number of times a particular keyword occurs in the page in relation to the entire text on that page.
To find out keyword density, there are several formulae. One formula for finding keyword density is Keyword Density = (Nkr / Tkn) x 100.
Where, Density equals to your keyword density
Nkr equals to the number of times a keyword is repeated
Tkn equals to the total count of words in the analyzed text.
- What is Keyword Targeting?
Keyword targeting is the important aspect of SEO. It involves using the relevant keywords for the brand, service or products of a website so that the website can display on the top of search rankings. The success of this technique depends on proper research.
- URLs Research
A URL’s structure of your website and its ranking on search results is correlated. Its construction should be as simple and logical as possible for human understanding.
- What is Meta title?
A Meta title of a web page can be seen on the top of the browser and tells the reader what the page is about. It is noticed by search engines and plays a vital role in SEO. A meta title should be created in such a way as to be readable by both search engines and humans alike.
- What is Meta Description?
Meta description is part of an HTML language which briefly summarizes the content of a page. It is around 155 characters and should be compelling to be clicked by users to increase traffic. Meta description is displayed in the search results when a user types in the keyword to search for something. The more attractive the meta description, the more the user is likely to click it.
- What is Heading Tags?
Heading tags are self-explanatory: they determine the headings and subheadings of your content. They also help in separating the content of your web page into different sections which are easy to read. There are 6 headings tags (H1 to H6) available with H1 the biggest. The headings progressively decrease from H1 with H6 the smallest style.
- What are Breadcrumbs?
Breadcrumbs are navigational tools for websites. These links show the path traveled through a website by a user. They also show on which particular page a user has landed. One can see breadcrumbs in google search engine results which are in green color pathways.
- What is alt tag?
Alt tags are used to describe images on a website for search engines. We can see the Alt tag text on the page in case if the image is not available for some reason. Alt tag helps SEO as search engines link the image with the content surrounding it and index it with the search results.
- What is Page Loading?
When a user clicks a link in a search engine result a new web page opens in a browser. The amount of time it takes to completely open is known as page loading. It should open in the shortest possible time for the best user experience. For e-commerce sites to open the ideal time is 7 seconds and for other it is 3 seconds or less. Even if the web pages are heavy because of the design and images, it should not take more time to load than is reasonable.
- What are CSS + Coding?
CSS or Cascading Style Sheets are used to change the layout of web pages. Certain aspects such as text styles, table sizes and colors can be changed using CSS. CSS and HTML coding help search engine ranking by making your website more readable or accessible to search engine crawlers.
- What is sitemap?
Sitemaps are basically a kind of map of your website for Google and other search engines. It tells them the layout of your website content. Sitemaps also provide valuable information such as last page update, frequency of changes on the pages, and the relevance of the page with other URLs in the site.
- What is RSS feed?
RSS Feed is a data format which provides users with the latest updated information. RSS stands for Rich Site Summary. One of the advantages of RSS feed is getting information from different websites at a single source. RSS Feed is good for SEO as it generates more traffic for a website in the form of backlinks.
- What is schema markup?
In simple terms, schema markup is a code or microdata used on websites to enable search engines to provide an enhanced description in search results for users. Through this method our intended information can be highlighted and be presented as rich snippets format in search results. Schema helps to increase the search engine rankings.